Cross-Border E-Commerce Advertising Agency
1. Multi-Platform Advertising Strategy
Facebook/Instagram:
- Audience Targeting: Leverage Facebook/Instagram’s robust user profiles and social connections for precise targeting of potential customers.
- Creative Ads: Develop highly visual ad content tailored to product features, using diverse formats (images, videos, carousel, Stories ads, etc.).
- Landing Page Optimization: Optimize landing pages based on audience habits and platform algorithms to increase conversion rates.
- Data Tracking & Analysis: Monitor ad performance in real time; analyze click-through rates, conversion rates, engagement metrics, etc., and make ongoing optimizations.
Google Ads:
- Search Ads: Use keyword matching to reach users with potential demand.
- Display Ads: Leverage the Google Display Network (GDN) to showcase customized ads across top websites and apps.
- YouTube Video Ads: Utilize platform-specific features for brand awareness and user engagement.
- Google Shopping Ads: Boost product visibility for e-commerce stores in search results, attracting higher-quality traffic.
TikTok:
- Entertainment-Focused Content: Capitalize on TikTok’s short-video format with fun, viral topics to engage younger consumers.
- Hashtag Challenges/Topic Marketing: Launch brand-related challenges or trending topics to increase interactivity and viral shareability.
- Ad Strategy & Attribution Analysis: Continuously analyze ad performance and engagement data to measure ROI accurately and refine follow-up strategies.
2. Advertising Process & Technical Support
Market Research & User Insights: Tailor campaigns based on local market conditions and cultural understanding.
Ad Account Setup & Management: Account creation, budget control, and daily monitoring.
Creative Planning & Content Production: Full-service support for copywriting, design, video shooting, and editing.
Post-Launch Monitoring & Optimization: A/B testing, audience segmentation, and continuous optimization.
3. Media Resource Integration
Overseas Media Channel Expansion:
- Mainstream Media Partnerships: Collaborate with CNN, BBC, Forbes, and other international authorities to enhance global brand visibility and credibility.
- Vertical Industry Media: Engage with targeted industry outlets in electronics, fashion, beauty, home goods, etc. to reach niche audiences.
- Overseas Portals & Social Platforms: Platforms such as Twitter, LinkedIn, Pinterest, etc. for multi-channel content distribution and interaction to boost brand exposure and reputation.
OL/KOC Marketing Collaboration
- KOL Selection & Collaboration Models: Identify overseas influencers with high impact and expertise based on product features and target markets. Offer multiple collaboration types, including product reviews, live streaming, or creative short videos.
- KOC Word-of-Mouth Marketing: Partner with smaller yet highly-focused social media users for genuine product feedback to increase brand credibility.
- Content Planning & Execution: Provide creative scripts, material production, and data analytics support for KOL/KOC to ensure content aligns with brand identity.
Media Relations & Brand Exposure :
- Press Release Writing & Distribution: Assist in drafting English or multilingual releases and distributing them to target media outlets.
- Online/Offline Event Planning: Organize effective brand exposure events, press conferences, and launches tailored to local culture and media attributes.
- Public Relations Campaigns: Leverage media outreach and engagement to boost brand impact and recognition in key markets.